The Rules provide everything you always wanted to know about how to deal with people – including yourself.

The Rules ensure proper action. They save time and money. They make us part of a well functioning community; the company, the team, the class, the family. They are valid at any given time and in each and every location.

USP Unique Selling Proposition
They benefit not only those who employ them deliberatly but all those we are dealing with as well. They merge communication and motivation in a surprisingly effortless approach to enures proper action. Scientifically well- founded, economically proven, socially balanced and morally sound they render us unbeatable.
Behavioral Economics, Business & Social Ends
The Rules are the Mother of Behavioral Economics. They help to explain context and they turn abstract knowledge into clear cut advice to be used as of now. They serve business as well as social ends.